Passionate Women and Men



Superb finishes

Our production cars come from the innovation and inventiveness of our craftsmen and are packed with expertise and unique savoir-faire, high-quality materials and elegant finishes. At DS, each model reflects personal expression with incomparable design, pioneering pleasure and incredible comfort.

"Pearl" stitching

Inspired by high fashion and perfected by our craftsmen, Pearl stitching adds to the elegance and delicacy of detail while posing a real challenge. The thread disappears as soon as it appears in the leather giving a rhythm to the stitching that needed more than four years of work and the development of a special machine. It’s a unique process in the automotive world that has quickly become a key DS Automobiles signature.

"Clous de Paris" guilloche

Very graceful waves and lines plus an amazing technique. Created through fine watchmaking and inspired by the Louvre Pyramid, “Clous de Paris” guilloche is as if small nails with pyramid-shaped heads have criss-crossed in a sophisticated interplay of light and shadow. A tribute to the City of Light, this engraved metal pattern decorates our surfaces with demanding and intricate craftsmanship.

Watchstrap design upholstery

From tireless working with leather, contours, patterns and incredible expertise comes the iconic folding technique that adorns our seats with the watchstrap design upholstery. A single sheet of leather, trimmed, stuffed and folded by our master upholsterers results in a one-off item that’s an avant-garde benchmark. Initially made for our concept cars, it now features in every DS Automobiles interior.


Meet the craftspeople who inspire our know-how

Attention to detail

Dive behind the scenes of the DS Automobiles know-how of excellence perpetuated by exceptional traditional craftsmen.


A real playing field for experimentation with our techniques and expertise, our concept cars are, for our teams, the time to test new materials and technologies, to establish partnerships with recognised craftspeople, and to perfect their ways of inventing an innovative and premium driving experience.

A taste of the future

To build concept cars, our engineers and craftsmen are inspired by the world of Parisian luxury and designing the technology of tomorrow, without ever forgetting the beautiful, the sensory and the remarkable. DS AERO SPORT LOUNGE concept car, paves the way for the future of DS Automobiles, where the car becomes a space in its own right, intelligent and to be personalised, connected and sophisticated.


Our craftspeople, upholsterers, designers, trades, experts and engineers tame materials and enhance technology to refine every detail and finish to create something that blends refinement with performance. Completely handmade, some trim became iconic signatures of our Brand, immersing you in our world of innovation and unbelievable comfort.


Shaping the travels of tomorrow

 With two Formula E world championship titles, DS Automobiles has managed to reach the top step of the podium with its E-TENSE electric technology. Ambitious and avant-garde, the teams are continually innovating to tailor lines and shapes, offering ever more efficiency and power. Born for performance, our electric models open new horizons for you to discover the enjoyment of driving in style.


From Track to Road

The first premium manufacturer to participate in Formula E from 2015, DS Automobiles draws from racing technology to craft special cars. Driven by daring and the desire to build the car of tomorrow, the brand has succeeded in transferring skills between Formula E and new designs to offer the best on the road; that’s the spirit of avant-garde.
What the teams learn on the world’s racetracks feeds the work of those who develop current and future electrified cars and represents a real driver for accelerating their research and development work.