Meet our partner brands

Chosen for their distinction as much as for their indisputable expertise, DS Automobiles’

partners guarantee that your experience inside our cars is a unique one.

Beyond fashion

The official partner for Paris Fashion Week®, with this celebration of fashion and the avant-garde, DS Automobiles shares the same philosophy of the poetry of lines and the excitement of expertise.

Beyond fashion

The official partner for Paris Fashion Week®, with this celebration of fashion and the avant-garde, DS Automobiles shares the same philosophy of the poetry of lines and the excitement of expertise.

With this partnership DS automobiles pays homage to the connection the brand has to the world of design, united by the desire to re-write the rules, to surprise, to experiment and to invent. This alliance also backs the move of the Fédération de la Haute Couture et de la Mode by shifting towards a more sustainable Paris Fashion Week®.

DS Automobiles x Paris Fashion Week

Official event vehicle

DS Automobiles is working with Paris Fashion Week® to support guests during the event and enable them to get around Paris in our elegant, daring and inspirational vehicles. Since January 2020, the Fédération de la Haute Couture et de la Mode has chosen an electrified fleet with low CO₂ emissions made up of twenty-five DS 7 CROSSBACK E-TENSE 4×4 300, DS 9 E-TENSE 225 and DS 9 E-TENSE 4×4 360.

DS Automobiles through the photographer's lens

Discover or rediscover memorable moments from the DS Automobiles and Paris Fashion Week® partnership.

A SHOOT WITH DS 4

February 2022

For the Paris Fashion Week® women’s ready to wear fashion autumn-winter 2022-23, DS Automobiles has created an editorial photo shoot inspired by the design language of the greatest fashion photographers with the involvement of the model Zoé Hotuqui dressed in Coperni.

BALMAIN INSPIRES DS AUTOMOBILES

September 2021

Paris Fashion Week® 2021 and the BALMAIN Festival offered DS Automobiles the opportunity to join forces with the fashion brand for a photo shoot to celebrate the meeting of refinement, avant-garde spirit and French know-how.

DS AUTOMOBILES LIGHTS UP THE COPERNI SHOW

March 2021

During Paris Fashion Week® Women 2021, Coperni set the stage for its show in the Accor Arena Paris. DS Automobiles supported this extraordinary set design with thirty-six electrified vehicles (DS 7 CROSSBACK E-TENSE and DS 3 CROSSBACK E-TENSE), positioned on either side of the podium to light the show, which welcomed the event’s 70 guests.

DS CONSCIOUS COLLECTION, THE MEETING OF ARTISANAL EXPERTISE AND INNOVATION

During Paris Fashion Week® Womenswear Autumn-Winter 2021-2022, DS Automobiles introduced DS CONSCIOUS COLLECTION. This unique capsule collection of four unisex garments that absorb CO₂ was created in collaboration with the emerging EGONlab label and the London-based studio for research and innovation, Post Carbon Lab. This initiative echoed Future Craft, a philosophy aimed at creating innovative and high-tech materials with the sophistication that's so dear to the brand.

DS Automobiles celebrates the designers of tomorrow

Since its launch, DS Automobiles has been inspired by fashion in creating its visual identity. Through two “A different perspective” editorials, the DS brand showcases eight designers.

THEBE MAGUGU

Thebe Magugu studied design, fashion and photography at the prestigious LISOF school of fashion in Johannesburg. He launched his brand in 2015 after working for several fashion houses and designers. He creates his modern clothes with an African splash by using local techniques for weaving the fabrics during manufacture.

BOYAROVSKAYA

Boyarovskaya is a women’s clothing brand based in Paris and founded by Maria Boyarovskaya and Artem Kononenko in 2016. Deconstructing the rules of fashion, their clothes are minimalist and often biodegradable. Their designs are characterised by their efficient cut with modern elegance.

MOSSI

The designer Mossi Traore oversees two projects at the same time. The first is a fashion school that teaches students to develop their expertise and put it into practice. The second a clothing brand with clean lines and a timeless beauty. These two projects come together in his collections, designed and made at workshops in the Parisian suburbs.

The new chapter of "A Different Perspective"

In July 2020, DS Automobiles presented for the first time "A Different Perspective", a fashion editorial photo shoot born from the meeting of creations from different universes, linked by an avant-garde spirit. Identified by the Federation of Haute Couture and Fashion as emerging brands, BLUE MARBLE, BORAMY VIGUIER, EGONlab, GERMANIER and MANSOUR MARTIN offered looks emblematic of their work. Going down the Seine, downstream from the Palais de Tokyo where these talents usually present their trends, photographer Paul Franco took over the Château de Bizy to reveal his vision of Paris Fashion Week 2020. Five paintings were staged in the courtyard and gardens of the castle with DS 3 CROSSBACK E-TENSE, DS 7 CROSSBACK E-TENSE 4×4 300 and DS 9 E-TENSE.

Visit the Paris Fashion Week® Website

Heritage

Based on using the combination of tradition and modernity to build the future, the partnership between DS Automobiles and the Louvre museum celebrates Paris and remarkable expertise. In this way, we're working with the iconic Parisian museum on some of its exhibitions and refurbishments to unite our visions distinction, of culture and of the art of travel.

DS 7 Crossback & Louvre Museum

DS 7 Crossback & Louvre Museum

Exclusive and distinguished, the Limited Edition DS 7 CROSSBACK LOUVRE is adorned with unique design features and original artistic details created with teams from the museum. Bathe in the elegance of this exclusive model inspired by art and brought to life by the expertise of our craftsmen. Discover the story and secrets behind 182 major works through their own podcast available on your vehicle screen, then see them for yourself with the Friends of the Louvre card.

Visit the Louvre Museum Website

Precision

Our teams work with the French watchmaker B.R.M Chronographes to fit exclusive timepieces to our interiors, combining sophistication with daring creativity and requiring the best possible expertise.

Founded in 2003 by Bernard Richards, who is passionate about mechanical precision, B.R.M Chronographes only makes uniquely innovative pieces that are finished entirely by hand and can be personalised as desired. The exclusive timepieces designed by the French watchmaker for DS Automobiles make each car an expression of style with a strong personality and cutting edge design.

B.R.M R180, A DISTILLATION OF DESIGN AND EXPERTISE

Created exclusively to adorn the dashboard of DS 7 CROSSBACK and DS 9, the B.R.M R180 timepiece emerges in splendour from its case the moment your car starts. Technology orientated behind its sophisticated appearance, it automatically moves to the correct time depending on the seasons and where you’re travelling. Enjoy the elegance of this unique timepiece.

Visit the B.R.M Chronographes Website

Sensations

With Focal Electra®, DS Automobiles is pushing the the boundaries of sound to bring you a uniquely immersive experience combining technology, engineering, quality materials and design.

A NEW LEVEL OF COMFORT IN SOUND

The exclusive Focal Electra® system built into our cars truly soaks you in sound with an immersive architecture of 12 to 14 speakers painstakingly positioned in the cockpit. A purity of sound glorified by the installation of acoustic glass and a bond-welded body to eliminate all vibrations and guarantee you perfect listening comfort.

BRINGING TOGETHER SOUND, EMOTION AND SENSATIONS

Since 1979. Focal has been revolutionising the world of audio, driven by its passion for music, innovation and design. In its French workshops located in Saint-Etienne, the teams from Focal design, develop and build bespoke systems giving the best sound to audiophiles and music lovers. Motivated by their quest for excellence, they offer premium alternatives for performance and enjoyment. Our two organisations work together on the audio architecture for each of our designs, to enhance each moment of your journey, ensuring an unobtrusive and elegant installation for exceptional acoustic enjoyment.

Visit the Focal Website

A multi-faceted partnership

Born with the development of a performant lubricant, our partnership with TotalEnergies is now as much about technology as sport and manufacturing.

A PARTNERSHIP DEVOTED TO INNOVATION

Since the creation of DS Automobiles in 2014, our engineers have been working alongside those from TotalEnergies to develop high performance lubricants for all our vehicles. Tailor made for your vehicle, they guarantee that you have a smooth and fuel-efficient drive. Benefit from the partnership between the leading experts for the perfect driving experience.

FOR TECHNOLOGY AND PERFORMANCE

Extending to the race tracks of Formula E, the collaboration between TotalEnergies and our racing division DS Performance has led to important technical innovations such as reducing internal friction in motors. Tested in extreme conditions they optimise the performance of our cars and contribute to their race wins.

Visit the TotalEnergies Website

Pleasure

Shared values of sophistication and innovation.

A WORLD OF FLAVOURS

DS Automobiles has a strong relationship with Nespresso, a brand sharing the common values of distinction, refinement and innovation. The moment you arrive in a DS Store, we will greet you with a Nespresso coffee to delight your senses.

Visit the Nespresso Website

DS News

Keep up to date with the latest news and events from DS Automobiles

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Savoir-faire

DS Automobiles is surrounded by passionate men and women, guarantors of a unique French know-how

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PARTNERSHIP & PRESTIGE