Intended to represent the avant-garde of French industry, through its unique technical architecture, slender style, driving pleasure, comfort and safety, the DS has acquired legendary status, becoming an artistic symbol beyond the automotive world.
The official poster for Rétromobile 2025 presents the DS Balloons designed by Claude Puech, one of the major players in the launch of the DS. Produced in 1959, this campaign highlights first-class comfort aboard a DS in an original and impactful way... always present in the brand's genes.
It features a DS 19 in the orange shade "Ecaille Blonde" resting on four large balloons in place of its wheels, which represent the spheres of the hydropneumatic suspension, all of which seem to float on the water. The photos, elevating the DS to the rank of an avant-garde work of art, have been seen around the world and have contributed to the influence of the DS from decade to decade.
Rétromobile 2025, which will be held from 5th to the 9th February 2025 at the Parc des Expositions de la Porte de Versailles in Paris, will be one of the highlights of the celebrations of the seventieth anniversary of the DS, the programme of which will soon be revealed.
