May 24, 2023



DS Automobiles Ireland are delighted to unveil New DS 3, the successor to DS 3 CROSSBACK, featuring new design and advanced technology.

At the start of Paris Fashion Week, Womenswear Ready-to-Wear Spring-Summer 2023, DS Automobiles unveiled its latest creation, New DS 3, before introducing it in a World Premiere at the Paris Motor Show.

A benchmark in its segment in terms of design, technology and electrification, DS 3 CROSSBACK becomes New DS 3. Characterised by a more efficient and dynamic front, extended electric range, new technology, the All New DS 3 really stands out from the competition.



The design language of the rest of the DS Automobiles range is applied to the new DS 3 with a redesigned grille, now wider and enhanced with gloss black or chromed diamond tips (depending on the model). The distinguishing DS WINGS have been tweaked to subtly join the grille and headlamps.

The new LED headlamps – standard across the range – introduce a more dynamic design and give New DS 3 a sharper look with three feature modules emphasised with satin chrome. The DS MATRIX LED VISION, with intelligent control and automatic main beam for maximum comfort and safety are also offered as an option. The new daytime running lights feature two LED lines vertically arranged either side of the front for a distinctive and widening signature, consistent with the latest DS Automobiles design language.

New DS 3 has also evolved stylistically as well as technically. The new spoiler and grille have been totally redesigned to optimise the car’s aerodynamic performance. The aerofoils framing the lower air intake grille demonstrate this new efficiency.

The attention to detail is also conveyed on the finish of the badges positioned on the grille and the bonnet with the addition of a Clous de Paris embossed insert and a variety of colours depending on the model.

The profile maintains its distinctive signatures, balancing between daring design and technical expertise with the distinctive DS 3 shark’s fin, flush flitting door handles and invisible exterior window seals.

The rear of new DS 3 has been redefined: lights and tailgate are tastefully emphasised by a lacquered black strip. This highlights the “DS AUTOMOBILES” signature through a unique technology, with the letters in polished stainless steel being divided and set one by one.

The wheels introduce a completely new design for increased efficiency. Available in 17 and 18 inches, they are divided according to different themes and colours.

New DS 3 is being offered with seven body colours, opaque, metallic and pearlescent, including two new pearlescent colours: Diva Red – a three-layer colour exclusive to New DS 3, and Lacquered Grey. Pearl Crystal, Platinum Grey, Artense Grey, Perla Nera Black and Bianca White complete the offering with the option of creating bi-tone combinations through two roof variations: Perla Black or the new Carat Grey.



Driven by a unique design model, the DS Automobiles team is introducing remarkable expertise which is replicated in each of its creations. Materials are chosen with the aim of offering a finish characterised by excellence, innovation and sustainability.

The leathers, particularly the Nappa Leather upholstery with the weathered Art Leather specification, Alcantara®, and details such as the “pearl” stitching or Clous de Paris embossed inserts show the uniqueness of DS Automobiles cockpits. This attention to detail, firmly rooted in the Brand’s DNA, is found inside New DS 3 and represents a major point of difference.

The driving position has changed with the adoption of a new steering wheel, whilst controls for driver aids and infotainment buttons have been repositioned. A new 10.3-inch high definition central screen is now offered as standard, with the new DS IRIS SYSTEM infotainment system built in.

New DS 3’s seats feature design and technology that serves beauty and wellbeing. These seats are figure hugging and covered with an innovative high-density foam, for class-leading seating comfort. The front seats can be heated, massaging (lumbar) and electric (forwards and backwards, up and down, reclining, lumbar settings), depending on grade.

At the top of the range, RIVOLI level offers new Basalt Black grained leather seats with scale-effect Basalt Black trim.

The BASTILLE level has been completely revised with new Silicium Grey Peruzzi Cloth seats, with scale-effect grain strips on the dashboard and door panels. As an option, new Basalt Black grained leather seats are available.



The multi-energy brand with the lowest CO2 emissions in Europe since 2020, DS Automobiles offers New DS 3 with three different kinds of drivetrain: electric, petrol and Diesel.

With two Teams’ and Drivers’ titles in Formula E and the record for the number of wins, pole positions and podiums with the second generation single seater, DS Automobiles is benefitting from its excellent performance in competition to introduce new electric technology.

New DS 3 E-TENSE gets a completely new electric motor (assembled in Trémery-Metz), a reduction gear (produced in Valenciennes) and a new battery (assembled in Poissy) for increased efficiency and range.

The new electric hybrid synchronous motor (HSM) benefits from the expertise acquired in Formula E to demonstrate high efficiency. It offers 115 kW (156 horsepower) of power and 260 Nm of torque at a voltage of 400 volts. The new 54 kWh battery (51 kWh usable) has thermal control through liquid circulation and a heat pump that enables rapid charging, providing better range and increased lifespan. As standard, the onboard charger takes 100 kW in direct current (10 to 80% in 30 minutes) and 11 kW in alternating current (0-100% in 5 hours 45 minutes).

With improved energy density, the battery is very compact and distributed beneath the front and rear seats and centre tunnel. Usability and driving position are identical to ICE drivetrains.

Unique in its segment, New DS 3 E-TENSE manages up to 404 kilometres of range on the WLTP combined cycle and more than 500 km in urban conditions. The efficiency of the electric motor, its ability to recover energy, ancilliary equipment such as: the heat pump, thermal pre-conditioning, new LED headlamps, aerodynamic optimisation at the front and wheels, lowered ground clearance by 10 mm enables a gain of up to 7.6 % on the SCx.

New DS 3 is also being offered with two petrol drivetrains: PureTech 100 with 6-speed manual gearbox and PureTech 130 with 8-speed automatic gearbox. In these guises, these engines comply with the most recent anti-pollution standards.



New DS 3 gets a new infotainment system accessible via a large 10.3-inch high definition central screen with a redesigned gloss black surround. Connected navigation and intelligent voice recognition are offered by DS IRIS SYSTEM. The distinctive characteristic of this system is the ability for the user to personalise the central screen and the 7-inch instrument panel, complete with head up display (optional) that projects essential information in the driver’s eye line. The central screen is split into 12 parts and can accommodate varying sized widgets. As for the instruments, they are split into two distinct parts and both can be personalised. At the same time, the features can be controlled with an advanced voice recognition system or with touch controls on the central pad. The function set-up has been revised to improve the ergonomics and include the specifics of DS IRIS SYSTEM. The mirroring feature is now available wirelessly.

Viewable on the large central screen, VISIO PARK 2 supplements the range of driver aids available on New DS 3 by offering parking help with 360° vision reproduced through new high resolution digital cameras.

Fitted as standard with a camera at the top of its windscreen, New DS 3 includes as standard high-level driver aids such as: Lane Keeping Assist, Traffic Sign Recognition with information produced on the instrument display, and Active Safety Brake.

By scanning its surroundings with radar positioned behind the front bumper and additional sensors, DS DRIVE ASSIST combines the adaptive cruise control with the Stop and Go function and lane keeping assist to give level 2 semi-autonomous driving. DS DRIVE ASSIST positions the car with the help of road markings. This feature copes with repeatedly stopping and starting and effortlessly maintains its trajectory. It is linked to the Active Safety Brake system. Capable of detecting other vehicles but also cyclists and pedestrians, even in poor light between 5 and 140 km/h, this automatic emergency braking analyses the risks of a collision and can apply maximum braking force to avoid an impact or limit the consequences of one.

Available as an option, Extended Traffic Sign Recognition detects speed limit signs in addition to some road signs (stop signs, one way, no entry and end of overtaking restrictions).

Fitted with LED headlamps throughout the range, New DS 3 introduces a new face. Composed around three horizontally aligned rectangular modules and highlighted by elegant satin trim, this new design gives a more daring look. Lighting performance is enhanced while energy consumption is reduced for improved range (E-TENSE 100% electric) or CO2 emissions (internal combustion engines).

New DS 3 showcases flush fitting door handles. This exclusive technology enables purity of design to be maintained, gives an avant-garde touch to the shape and maximises its aerodynamic efficiency. The door handles fold out when the driver needs them and blend into the side of the car thereafter. What’s more, with its hands-free access and starting system (PROXIMITY KEYLESS ENTRY & START), you just have to approach the car (within 1.5 metres) for it to unlock and the 4 handles to fold out automatically. Upon walking away, they fold in and the car locks itself.



Driven by the MyDS app, these services enable you to see the range and level of charge as well as to control charging New DS 3 E-TENSE’s battery. It is also possible to control the programming of the thermal pre-conditioning. In addition, MyDS app also introduces a Send2Nav module which lets you search for a destination and send it straight to the infotainment system. A Trip Planner feature is added to this to prepare for 100 % electric driving, with charging points highlighted. Driving information (energy consumption, journey time, distance and history) are available on the app.